Chris Broach (Braid, The Firebird Band, SNST) has kicked off a new series of singles, playing with a variety of bands and releasing on a variety of labels throughout 2024. The concept is described as "A focus on guitar driven, dynamic, poly-rhythmic, and odd-timed songs that 'just feel right.'" The first single debuted on Friday: "Rock Has A Shelf Life," out digitally via partnership between New Granada Records and Sweet Cheetah Records.
Broach is putting his attention on one single at a time, writing in his personal studio, Mass Energy near Chicago, IL.
“It’s a different approach to how I’ve done it in the past where I’ll write a whole album and figure out the details in the studio and at home in bits and pieces at a time. Instead, I’m focusing on writing from the guitar - working on each song until it’s finished, delivering it, completely finished, to a label, and then starting the next one,” he explains.
Braid will be performing at Best Friends Forever Fest in Las Vegas in October.
The next single will be a split 7" with The 1984 Draft on May 10 via Poptek Records/Sweet Cheetah.
