Feature / One Question Interviews
Modern Radio Record Label

Words: Loren • March 12, 2014

Modern Radio Record Label
Modern Radio Record Label

Peter Mielech (Modern Radio Record Label)

SPB: You re-released old STNNNG records on the Playbutton format. How did you decide to try that format?

Mielech: It's an experiment of sorts. We've always tried to stay on top of the different ways people listen to music. Although we've always stayed true to the only time-tested format in vinyl, we were one of the first in town to embrace digital retailers and adopt the idea of including a download card with the vinyl. The Playbutton we thought would not only be an interesting way to reissue those out-of-print STNNNG albums, but to also present our artist's music in a new format that appeals to a younger audience. The company that produces the Playbuttons have had a hard time ramping up to drive down costs, but we think it incorporates cool elements from multiple formats. We've always stressed the importance of strong, compelling album artwork on our releases, so the idea of a wearable button displaying that artwork, combined with the convenience of the digital/ipod style platform seems like a nice combination. So far, it appears others agree, since every time we set one out with ear phones for people to try out it gets stolen.

Loren • March 12, 2014

Modern Radio Record Label
Modern Radio Record Label

Related features

Modern Radio Music

One Question Interviews • May 8, 2014

Tom Loftus (Modern Radio Music Label, co-owner) SPB: What was the biggest mistake you made when starting up/learning how run a record label? Loftus: My biggest mistake was overestimating quantity when putting out releases. There are all sorts of price breaks when you manufacture vinyl, CDs or print that make … Read more

Related news

Dope Walker debut announced

Posted in Bands on June 21, 2020

STNNNG to release fifth LP soon

Posted in Records on March 5, 2017

Advertisement

DCxPC 2025

More from this section

Jumalvauhti

One Question Interviews • March 27, 2025

Kalle (Jumalvauhti – bass) SPB: Who is your favorite band/artist from the 2000-2010 era? Kalle: It's hard to say, but Destiny's Child definitely can't go wrong.  Read more

Bronson Arm

One Question Interviews • March 26, 2025

Black Bickel (Bronson Arm) SPB: What is your favorite stretch of highway to drive in the US? Bickel: My favorite stretch of highway is that bit between Milwaukee and Minneapolis, two cities that Bronson Arm always have a great time playing. So if we are leaving Milwaukee, we are usually … Read more

Unstable Shapes

One Question Interviews • March 25, 2025

Kevin Hurley (Unstable Shapes – bass) SPB: What is your favorite Fugazi record? Hurley: While we can debate the best Fugazi record, a personal favorite of mine is The Argument. It was my entry point for the band. I was admittedly way late to the party on them and as … Read more